TV Oled LG 48CX & Sony 48A9: around the 48 inch diagonal!

In the absence of new technologies on the side of Oled screens, LG Display had taken advantage of CES 2020 to unveil a new diagonal of 48 inches (approximately 122 cm) for Oled televisions. LG and Sony will offer a 48-inch Oled model by this summer.

Long-awaited by many readers, the “small” 48-inch Oled TVs are slowly coming to the fore. The first model marketed in France should be the LG 48CX (OLED48CX6LB). It will be available from the end of June for a price of around 1,800 €. As a reminder, this Oled TV with its 48 inch (122 cm) panel has everything it needs. Like the other models in the CX range, it uses the third generation LG α9 (Alpha 9) processor which is said to further improve image and movement processing. We also find the webOS system in its version 5.0 with Amazon Alexa compatibility, Google Assistant, Apple HomeKit, Apple AirPlay 2, HDR10, Dolby Vision, Dolby Atmos. Another novelty exclusive to LG, G-Sync compatibility of up to 120 Hz in Ultra HD with 4: 2: 0 subsampling. At CES 2020, LG presented the 48CX TV as the perfect monitor for Ultra HD games on PC. Finally, this TV should have Dolby Vision IQ, an image mode that adapts to ambient lighting to provide a more representative image of reality, even in broad daylight, without having to close the shutters.

In comparison, the LG 55C9 TV is currently sold for less than € 1,500 and the new LG 55CX model should be sold for around € 2,200. Produced in small quantities (compared to the flagship diagonals of 55 and 65 inches), 48-inch Oled TVs will be mechanically more expensive than 55-inch models. It would not be surprising to quickly see the LG 55CX sold cheaper than the 48CX, even if LG has apparently made efforts to contain the price of its 48-inch Oled TV that was initially announced at around € 2,000.

The Sony KD-48A9 release date and price are not yet known.

The Sony KD-48A9 release date and price are not yet known.

On the Sony side, the first 48-inch Oled TV should take a little longer. The Sony Bravia KD-48A9 should be available later this summer – without further details. It will therefore be necessary to wait a little longer to know the price of the “small” Oled TV from Sony. We just know that the new Sony Oled KD-55A8 TV will sell for around € 2,200. If Sony follows LG’s policy, the Sony 48A9 should therefore be cheaper than the 55-inch model, probably around 1,800 to 2,000 €.

The Sony 48A9 has the same high-end technologies as the brand’s other Oled TVs. The Sony KD-48A9 thus embeds an Oled panel of 48 inches (approximately 122 cm) displaying an Ultra HD definition, the same Sony X1 Ultimate processor as its cousins ​​and the same Acoustic Surface audio system which vibrates the entire panel. This year Sony is introducing X-Motion Clarity functionality on Oled models. On the brand’s LCD TVs, this motion compensation system makes it possible to insert black images on certain areas of the screen to improve the sharpness of moving objects without modifying the overall brightness of the image. We will have to see if this technology is convincing on an Oled TV. Since last year, Sony lags behind the motion compensation engine – only on its Oled TVs – compared to Panasonic and Philips. This new system should make it possible to return to the level of competition. Like Dolby Vision IQ and FlimMaker Mode Intelligent Sensing, Sony incorporates Ambient Optimization technology which uses the brightness sensor built into the TV to adjust the image according to the ambient light in the room. The goal is to deliver a cinema-like image, even when the room is lit. Sony incorporates Ambient Optimization technology which uses the brightness sensor built into the TV to adjust the image according to the ambient light in the room. The goal is to deliver a cinema-like image, even when the room is lit. Sony incorporates Ambient Optimization technology which uses the brightness sensor built into the TV to adjust the image according to the ambient light in the room. The goal is to deliver a cinema-like image, even when the room is lit.

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